CHALLENGE: This German-based manufacturing organization was spending a great deal of time and resources with individual and group meetings associated with the introduction of human resources and benefit programs to new employees throughout North America. In addition, the company wanted to ensure a consistent delivery of corporate policies, procedures and employee programs to an educationally diverse workforce.

SOLUTION: A comprehensive employee eMagazine. Designed with easy-to-read summaries and a well-scripted host that walks viewers through the many pages of content, this interactive magazine allows employees to learn the way they prefer — by listening, by reading, by interacting, or by some combination of these approaches. This particular eMagazine was delivered on CD to employees. Some employers prefer a Web-based delivery.

OTHER USES: While this eMagazine was created to promote human resources and benefits programs for an employee audience, many organizations are finding opportunities to use this type of platform for their marketing, training and shareholder communication needs.

© 2008 SMITH COMMUNICATION PARTNERS